Rules and ideas for marketers

Good article on Marketing Mag .

Let’s look at some of the fundamental rules and ideas that make us marketers:

1. Understand your target market
2. Understand the competitive landscape
3. Build an offering or position of value and difference
4. Build emotive and pragmatic values that connect your brand and customer
5. Communicate with your target market
6. Persuade them to purchase and refer

Now let’s consider just some of the habits that make us marketers:

1. Reach and frequency are a measure
2. Stay on brand message
3. Simple messages that don’t relate
4. Media choices - Press, TV or Radio spot?
5. Full colour vs 2 colour vs 1 colour print job?

These points don’t seem to be in line with the rules and ideas of marketing. They're just things we do habitually.

So we need a revolution. The Habitual Revolution.

The solution to this marketing problem is easy - organisations and people just need to change!

So here's my Top 10 tips for marketers stuck in a habitual rut:

1. Ask more questions
2. Present and invent new ideas
3. Expect your agencies to innovate
4. Talk to innovative agencies
5. Review your process
6. Take risks
7. Learn
8. Experiment
9. Step out of your comfort zone
10. Look at what other categories are doing

But most of all, just ditch the habits and get back to the fundamentals of marketing